Background
Hi, 喂 and g’day! In the last decade, I’ve produced work that spans kilometres, continents and time zones.
Having worked for some of the world’s best agencies in London, Hong Kong and Sydney, I'm now working at Landor as a Design Director back in London.
I've led and mentored teams of integrated designers while also leading digital transformations for world renowned brands, such as Cathay Pacific and Tourism Australia. And while I converted from dim sum to dim sim, I was accountable for all design outputs and content production for Qantas, Pernod Ricard, Coles Supermarket, Stellantis, Meadow Fresh, EA Games and Arnott’s Biscuits.
Experience
Landor
Design Director
OCT 2023 – Present
Mum
Chef, Teacher, Doctor, Lifeguard
Oct 2019 – Present
Digitas Australia
Design DIrector, Art Director
Sep 2016 - May 2021
Digitas Hong Kong
Senior Digital Designer
Feb 2014 - Aug 2016
Achievements
Cathay Pacific named best responsive airline website – Econsultancy, 2014
Digitas Australia Employee of the Year – 2017 & 2018
Won Tourism Australia by designing a phygital tech innovation and personalised customer journey
Won The Star Entertainment Group by designing a website and mobile experience
Won a multi-site CMS project for Pernod Ricard and delivered a global website for 10 wine brands
Created the agency’s first Alexa skill for Panadol GSK
Redefined the brand architecture and positioning for Stoneleigh
Led original film and photography production for Alfa Romeo
Led the design of futunited.com: a global player engagement platform for FIFA 18
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Her passion for accessibility is infectious and her high standards inspire others to aim higher.
/ Simon, GM & ECD, Digitas /
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I learnt and grew so much with Emma. She's a talented designer and manager.
/ Júlia, Senior Designer, Digitas /
Why Pantone’s Living Coral has got me all Blue Iris in the face
I published an article in response to Pantone’s Color of the Year 2019: Living Coral. A glorious colour, but one that poses a significant moral dilemma for designers who design for purpose and global citizens who believe our work comes with a wider responsibility to the world.