Stonleigh Seek Wonder
CREATIVE Platform
Stoneleigh Wine had a clear North Star, to become New Zealand's #1 premium wine portfolio in value by 2024. In essence, we needed to refresh Stoneleigh’s creative expression of A Wonder of Nature, to connect with a new generation of wine lovers and ensure their leadership in premium wine.
We took Stoneleigh on a strategic and visual journey to become more relevant to their audience - culture seekers. I thought deeply about the visual language, creating a perspective shift in the key visuals to immerse the viewer in nature in a way that sparks renewed appreciation and wonder.
Stonleigh Wild Valley
Key Visual
Stoneleigh Wild Valley is a range of edgy, intriguing wines that taste different from other Pinot Noirs and Sauvignon Blancs because every bottle is 100% wild fermented.
Our job was to clearly communicate what makes the Wild Valley range so special, through disruptive, engaging key visuals that dramatise the textures, flavours and complexity of these unique wines.
Art direction on set in the studio
Retouching and post production oversight
Featured on digital OOH across Sydney and Melbourne
Stonleigh Sauvignon Blanc
Key Visual
Stoneleigh asked for a new key visual to invite consumers to discover their Sauvignon Blanc. I worked with copy writers, chose a photographer and stylist and was on set managing all film and photography outputs. We created a scene bursting with flavour and nature, enough to inspire any consumer to taste Stoneleigh Sauvignon Blanc.
Concepting and presentations to client
Art direction on set in the studio
Retouching and post production oversight
Pace Finance
BRAND IDENTITY
I’ve been working with Pace Finance since the company was established in 2021. What started off as a a brand identity exercise including logo, website and business cards, quickly turned into race car livery for racing cars that the company sponsored across various championships.
This year Pace Finance are sponsoring a McLaren Artura GT4 in the 2023 British GT Championship, with races across the UK and Portugal. I’ll be on hand to manage brand positioning and content production.